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Marketing Content Development: Top 5 Tactics
B2B marketing content development can be expensive in terms of dollars and time spent — and some tactics are better than others. According to CMO council research on content ROI “only 22 percent of...
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B2B Blogging Best Practices
If you have not seen Jeff Cohen’s terrific presentation on 16 Best Practices of B2B Corporate Blogging is is worth checking out (see below). 16 Best Practices of B2B Corporate Blogging Our best...
View ArticleB2B Leads Consume Content In Bursts
If you have a marketing automation solution like Pardot, Marketo, Eloqua, or similar, you already know that your website visitors consume your content in bursts of activity. The challenge becomes how...
View ArticleHow to Develop Customer-Centric B2B Marketing Content: On-Demand Webinar
Developing content that connects with both customer needs AND your value proposition ensures that you’ll not only generate engagement, but also be in a position to monetize that engagement. We...
View ArticleHow to develop customer-centric B2B VIDEO content – webinar
In case you haven’t yet noticed, we’re really enjoying our recent foray into webinars and live events. The engagement level in an event format is a breath of fresh air for all of us who are being...
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Lead Nurturing Email Examples: The Good and The Bad
“Can you share some lead nurturing email examples?” is a frequent request that Brainrider receives when hosting webinars, presentations, and workshops. This better practice analysis looks at 3 lead...
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B2B Social Listening: How to Tune In
Good listening skills are paramount to any relationship and the same is true when it comes to B2B social listening. When done correctly, social listening skills can not only improve your social media...
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B2B Purchase Process: How to Apply 2013 Buyersphere Survey Results
Mapping the B2B purchase process or buyer decision process and the content that buyers are looking for is a key challenge for planning and executing better b2b marketing. BaseOne, a terrific European...
View ArticleRepurposing content into slideshows and infographics
People only remember about 20% of what they read but retain about 83% of what they learn visually. Capture the attention of your prospects by repurposing content that already exists on your blog or...
View Article6 Tips For Building Out Your B2B Blogging Strategy
As you start to build out a B2B blogging strategy for your company, here are some criteria to consider, ensuring your blog is adding value to your overall marketing strategy. 1. Define your blog’s...
View ArticleHow not to attract attention
To get prospects to begin moving toward you, first you need to attract their attention. (Hint: Don’t do it by shouting.) Let’s say you’re at the zoo with a paper bag full of peanuts. The elephant is...
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Decision-stages content map
Understanding What Customers Want To Know At Each Stage of Their Decision Process Understanding what your customers want to know at each stage of their decision-making process The post Decision-stages...
View ArticleB2B Marketing Content: 3 categories of high-yield marketing content that...
How to simplify the process of creating better content for your B2B marketing program. Step 1: understand what your customer wants to know Step 2: build a content plan that maps what your customer...
View ArticleHow To Setup A B2B Content Dashboard: listening, planning & sharing
Staying on top of news, events, and conversations in your market is key to repurposing, curating and creating content. Consolidating all this information into a dashboard allows you to quickly scan and...
View ArticleB2B Marketing Content: website, sales collateral, email, blog, and more
This resource looks at how to plan B2B marketing content for your website, sales collateral, nurturing emails, blog, and social media. Today’s B2B Marketing Best Practices include many powerful tools...
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B2B Buyer Decision Map: Understanding Decision Stages
Understanding the B2B buyer decision map and the decision stages B2B customers go through as they decide to buy from you and developing the content they are looking for at each stage is an essential...
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Make B2B Website Content Easier to Navigate in WordPress: 3 Smart Tactics
“Content on my website is hard to navigate for not only my prospects but also my internal teams!” Although our clients span a variety of industries, they often come to us with similar challenges...
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Making Content Discoverable on your B2B website: 3 tips
From initially discovering your B2B website to searching for specific decision-support content, your website should be built so customers can intuitively navigate to find what they need. This blog post...
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B2B EMAIL NEWSLETTER CONTENT IDEAS
Choose content that meets your objectives Your first step in creating an email content strategy should be to define your goals and objective. Starting your strategy by asking yourself “why?” will help...
View ArticleB2B CONTENT THAT DRIVES CONVERSIONS: A BETTER MARKETING CLINIC
B2B Content That Drives Conversions is a 60 minute webinar that will help you attract and acquire new prospects, re-engage inactive leads, and qualify their sales readiness. Join Brainrider for this...
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